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Co-Creation

Spaarne Gasthuis uses regular dialogues to create a culture in which collaboration, co-creation, engagement and better decision-making go hand in hand. With the CircleLytics Dialogue online platform, managers take decisions that are broadly supported by their colleagues, and which come about in a smarter way. Colleagues feel – and above all: truly become – involved and use the brainpower of the group. Moreover, they feel heard and valued because their opinions matter and the solution that is thought up is actually used. Concrete questions, concrete solutions, concrete actions.

How did Germanic tribes do that long ago? Well, the leaders of the group would stand together and discuss plans for the future. People sat down and listened to the leaders. There would be a swelling hissing, rejecting sound, which meant that the listeners did not like the plans. The leaders heard it and knew that there was no support for their plan and that they had to change it. If the people liked the plans, they would make an approving sound, so that the leaders knew where they were at. Leaders or managers within a company or organisation need support for their policies and decisions. Whether they are nurses, doctors and managers or, like in this example, long before the turn of the century, the principle nothing about us without us, is the same. Good leadership understands that employees are the ears and eyes of the organization, and their behaviour and actions determine the organization’s performance.

Creating support through online co-creation

CircleLytics: “The principle of creating support within the group seems to have been lost several decades ago. Instead, companies and organizations are using a different, technical way of decision-making in which time clocks, individual assessment, KPIs and performance packages are central. A more individualistic, hierarchical view of people: “we determine top-down about you, measure individual performance, assess and settle individually and lead on the basis of productivity”. And with that, the connection between people within an organization has disappeared and the mutual learning capacity is lost. That is a pity, because you know more as a group than individually, even as many individuals together.”

 

Employee survey does not work

Spaarne Gasthuis: “Another important fact is that employees want to feel heard. So, filling in an employee survey with multiple choice answers, where you cannot express your opinion and never hear from again, does not work and people are fed up with it. CircleLytics is based on the insights into how we learn and want to be heard. This helps to develop the online dialogue that gives all employees the opportunity to contribute their opinion, knowledge and experience in a structured way. The platform ensures that employees can respond to each other’s opinions and learn from each other, reflect and even come to new insights and make them visible. So they hear from each other immediately and together they influence the mindset. Collaboration. Co-creation.”

Asking for opinions, co-creation and resolving

Spaarne Gasthuis: “As manager of a department in Spaarne Gasthuis, why not ask the nurses in your team how they think they can spend less time looking for medical equipment? Why would you make that up yourself? The nurses are doing the work and they probably have good ideas. Working together not only gives you the brainpower and creativity of the group; it also ensures engagement, that people feel heard because their opinion matters. They see that something is actually done when you implement the solutions”.

Ask deliberate open-ended question

What does that look like in practice? Because how do you consult and include all 120 colleagues in your department? Or the more than 4,000 employees of the hospital? Managers have no time for dozens (or hundreds…) of personal discussions about a particular problem, but they do want to pay real attention to employees and their ideas so that they learn from each other, seek cooperation and work out what is best. CircleLytics: “Our platform simulates such a conversation online. You start by coming up with a good, stimulating question that challenges the target group to give their input. This could be a current problem, but also questions about why people value the organization, so that more attention can be paid to this. It is important that the manager actually does something with the input that is given and because of the short lead times of the online dialogue ánd clear-cut outcomes of the co-creation this can be done very quickly. In days even.”

Spaarne Gasthuis: “If you identify a problem but do not want to solve it, you should not ask that question. This stimulating open-ended question is given to the employees in a first round. In the second round, the employees can see each other’s answers, learn from them and enrich them by scores and explanations. This is done anonymously so that hierarchy is not an obstacle. The outcome of this second round is an overview of the contributions that are most supported by the employees. You get the sentiment from the people themselves about what others are saying.” CircleLytics: “A nice side effect is that everyone gets the chance to read other solutions or perspectives as well, making the use of dialogue an intervention in itself.”

Marvel superheroes

CircleLytics: “Actually, online dialogue is a lot like Marvel’s superheroes. You use an attribute, in this case technology, to get more out of yourself. To learn more, to be inspired and to see more perspectives. Managers achieve more by harnessing the brainpower of their people. Scientific research shows that thinking about a problem together produces up to 60% more brainpower than thinking about it individually”. Spaarne Gasthuis: “Within a week, the platform has already produced 800 suggestions for solving a problem, with the most supported at the top and why. This is how managers find out what their people know and what they do not understand on their own”.

 

CircleLytics used for Patient safety

Spaarne Gasthuis: “In a certain department of Spaarne Gasthuis, the alarm of a monitor was missed several times within a short period of time. Fortunately, patient safety was not compromised. A measure was immediately taken to reduce this risk. A second screen was placed above the current one in order to display the data in a larger format. A number of other technical solutions turned out not to be feasible in the short term and therefore the colleagues of the department were asked to share their thoughts. What are suggestions that were not thought of before? The question asked in round 1: What is the very first action we need to take to ensure that we don’t miss an alarm on the monitor in a month’s time? And in round 2, the question was: If you agree with the suggestion then give it a positive rating, and if you disagree or do not recognize the suggestion, give it a negative rating. Please explain your answer. The outcome was that the most frequently mentioned solution from round 1 was voted down in round 2. Another solution emerged. This was put forward by a minority, but it could count on broad support among colleagues in the end. For the team leaders the first intervention to solve the problem is now clear, which is a different solution than they initially had in mind“. “By using the online dialogue, they now know which solution has the greatest chance of success”, says Saskia Haasnoot, Strategic Business Partner at Spaarne Gasthuis who uses CircleLytics in cooperation with Spaarne Labs. Together they were curious about the tool and wanted to experiment with it to learn from it. Haasnoot notices the enthusiasm of colleagues for this online dialogue: the platform offers opportunities for employees to give their input and managers have quick insight into what the colleagues support most and why. That is exactly what the Future of Work means: better cooperation, more engagement and better decisions! That’s co-creation.

More information about co-creation and dialogue

If you want to know more about using the CircleLytics online tool, please contact us or contact Spaarne Labs.

 

We are regularly asked this question. We ask HR leadership why they are curious about the CircleLytics employee dialogue. What is missing when HR limits itself to the method of an employee survey? We are quite surprised by their reactions. These are discussed in this blog. It comes down to what we wrote in a recent post: your survey is only the start, at most 10% of the EX/EE challenge. After that, you want to engage in dialogue to find out together what is hidden behind the figures, how things can be improved. In co-creation with the employees, as Ben Whitter, founder of the World Employee Experience Institute, indicates in his much-praised book “Human Experience at Work“. The question he poses is answered by our clients with the power of dialogue: “How can you co-create at a deeper level with people? “. Did you know that through our dialogue, the collective intelligence you gain, and your qualitative insight, increases by 20-60%? And do you know that people are the main reason why every change project in your organization succeeds … or fails? A survey alone will not make an impact. Engagement is a daily action (perhaps the most wonderful!) but certainly not a periodic list of closed questions. People are worth so much more.

 

Some of the things we hear…

“Employees are tired of surveys and want their opinions to be heard”
“Follow-up is so difficult if you haven’t asked real open questions”
“What’s the use if the questions are general and not specific”
“Unfortunately, benchmarking is more important in the organization than asking questions that are relevant now”.
“After the survey, we struggle for months with the ‘why’ and ‘how’ and all those meetings give us a headache”.

Yet also:

“We got used to surveys and the reports render numbers we depend on”
“The respons is under pressure but with a bit of help, it’s sufficient, so we’re ok”
“We use pulse surveys so it’s very short and easy, and we track trends this way and can identify negative ones”
“The reporting and dashboard of our survey platform are intuitive and easy to produce power points”
“Survey fatigue is really an issue, but benchmarking and easy reporting make it hard to stop”.

These kinds of remarks… Recognize them? So, are surveys here to stay? Do integrations and reporting functionalities of incumbent survey platforms block your innovation in employee listening? Do you agree that listening requires deliberate open-ended questions about specific matters, other or in addition to generic, closed-end questions? How to follow up on surveys? Do we need to engage people in dialogues to understand what’s really going on and co-create improvements?

 

Case. Government organization.

This organization uses a traditional employee survey because of a government-wide procurement procedure. Management indicates that employees do not feel like taking ‘another survey’. For this reason, management does not want to pose general questions, but specific questions for specific subjects that are topical at the moment. They select 4 questions from the survey and add to each question: “what is your main reason for this score”. They design 3 additional open questions. They use these 7 with the CircleLytics Dialog, because of the unique 2nd round. In this round, employees give a kind of sentimental score and enrich the (many) answers of others. This provides a wealth of additional insights and management immediately learns what is most important, what is not, and especially why. Employees greatly appreciated the dialogue and felt involved and taken seriously.

The difference between the survey question using CircleLytics Dialogue is:

-> survey: How has the working relationship with colleagues in the last year affected your happiness at work? (1=negative, 10=positive; with text field if necessary)

-> dialogue: First round: How does the working relationship with colleagues currently influence your happiness at work (1=negative, 10=positive) and what is your main reason for this? And the second round, the dialogue round: How do you value the reasons of others and what is your explanation? What does that mean for your final score on the question about happiness at work?

Can you imagine the difference? Looking back a year is rather long while feedback is only useful and reliable when it takes place close to the moment (our reading tip: the book Job Feedback by Manuel London). The focused explanation in response to the open-ended question section is unprecedentedly rich. And did you know that in the dialogue variant with open answers and a 2nd round, more than 70% of the employees go through more than 20 answers from others and appreciate them? They understand the context, semantics, use of language, tone and read between the lines. Their scores are more meaningful than algorithms. Their sentiments are more reliable than an algorithm that adds up negative or positive words. Language is human work.

Back to our story.

Why only 10%?

HR and leadership are realizing that listening to employees has little to do with asking closed, general (scoring) questions. Often from the ‘established order’ such as CultureAmp, QuestBack, Qualtrics, Effectory, Integron, SurveySparrow and 100s of other providers. In 2019, Josh Bersin already mentioned the trend that employee engagement has moved up from doing surveys to action-driven feedback that actually comes up with recommendations for managers on ‘what to do next’. Gallup has been researching and demonstrating for years that employees are more motivated and productive when their opinions visibly matter. After all, that’s also how you listen to your partner, family and friends: closed-end questions do not ignite people’s thinking nor dialogue. However, deliberate open-ended questions, focused mostly on feeding forward, understanding and improving matters, are not included in standard employee surveys, with the exception of a few open text fields. HR and leadership are therefore wrestling with a number of challenges:

  • employees are no longer fans of surveys; it affects reliability
  • a report based on open text fields is not reliable (read our blog “Survey or dialogue“)
  • it takes weeks or months before results and actions are clear and make an impact
  • confidence decreases and the risk that your (pulse) survey will score lower increases.

The tricky thing is that surveys expose issues with weak scores and/or declining trends, but not the why behind them, nor ‘how to improve’. The good news is that HR and employees and leadership share the dissatisfaction with surveys. Together they are looking for depth to make employee listening a reality. To realize co-creation and to take significant steps regarding involvement, enthusiasm and trust. The survey reveals figures, but no direction for decisions, no actions. The 90% only starts now.

 

So why do we still do surveys?

HR mentions a number of reasons that may be valid from the point of view of ‘not wanting to change too much’. They also want to talk to us about the complex work after the survey. The reasons they mention for doing surveys are:

  • they want to benchmark (compare) figures with the industry; we therefore use generic questions and closed scales
  • figures from surveys are used in all kinds of management reports and everyone is used to them
  • assessment and remuneration (of e.g. management/MTs) are also based on figures from surveys
  • the HR team is used to this, and does not want any change themselves
  • employees suffer from survey fatigue and we don’t dare to introduce something new
  • we are waiting for instructions from management/CEO.

We also often hear: we have a contract for our employee survey for several years so we will just have to wait it out first. To the latter argument, we usually respond with the question of what you do when you bought tight shoes, but they are not worn out yet. Do you keep wearing them with pain, blisters and discomfort? We’ve noticed this in terms of benchmarking brands. If you score 7.4 on a certain subject and the industry scores 7.2, what do you do? What do you know? You’re comparing apples with oranges. Are you going for that 10, for continuous improvement, for excellence for employees and their experience? You have asked employees for feedback, but you let this point rest because management is already satisfied with ‘we score better than others’?

Survey fatigue is quite an issue. Why do something for years that is not satisfying, and employees reject as a method? Fatigue, not completing the survey, not having confidence in the follow-up are all things that HR should not want. If the methodology doesn’t motivate employees, how can the results? New technology to question groups takes some getting used to and requires vision, ambition and backbone. Modern leadership requires organizations and HR to see and embrace the power of open questions. MIT has even set up a complete course on ‘open questioning’ by Hal Gregersen, as “Breakthrough Approach to Creative Problem Solving, Innovation, and Change”.

Does your organization, your team, and do you have the innovative drive to listen to employee dissatisfaction, and to co-create improvement by means of asking deliberate open-ended questions?  To harness the power embrace collective intelligence (also see video by Stanford PhD Lorenzo Barberis) and learn from as many perspectives as possible?

We realize that the above reasons for HR to stick to surveys, can seriously undermine the urgency to step up their listening capabilities and co-creation skills. At the same time, there are many organizations that do not conduct any employee survey right now, or are very dissatisfied, or have an expiring contract and switch completely and exclusively to the employee dialogue. This way, in one go, they capture quantitative data, and qualitative insights. Others are put on the track of employee dialogue, crowd sourcing and collective intelligence based on vision and leadership and a managers’ requirement to offer tools that move people and performance forward.

Case. A medium-sized, industrial service organization.

The new management wants to do ‘something’ with their employees, but not a survey. They have never used them. They just haven’t got around to it. Management wants employees to experience more that they work together for one organization. They call it purpose and culture. They want to do something with that. A consultant who works with our dialogue tooling at a customer has set up “Engaging Dialogues”; three questions on a monthly basis. A combination of the open and closed scale. Questions that directly steer and listen to what “they see”, “they experience”, “they know”. It made management very nervous. What will come out of this? How will they react? Are they going to write that open answer? They applied questions that were/are directly linked to the management’s agenda, via a series of bi-weekly dialogues during a number of months. They called the results and subsequent actions a “veritable gold mine”.

Let’s continue

So we’re talking about organizations where, for whatever reason, HR currently uses the methodology of a survey as part of EX / EE and employee listening. In another blog we will discuss the differences between dialogue and survey and why open questions require a new methodology and technology.

 

What does HR do after the (pulse) survey?

HR now mentions the following three approaches most often:

  • do nothing
  • decentralized interviews by managers, sometimes with the assistance of an HR employee
  • focus group(s), EX/EE labs, interviews, etc.

Do nothing (yes, it happens a lot)

Research by LeadershipIQ and others shows that ‘doing nothing’ and ‘decentralized interviews’ are common reasons why survey results deteriorate. Yes, deteriorate. Doing nothing is explained by things like: busyness, no skills to interpret figures, or absence of a follow-up process. The report is delivered and then it stays quiet. That is a major flaw in HR. It’s not so surprising that organizations still have to contend with low levels of commitment and/or significant employee departures.

Decentralized interviews?

Often, survey results are broken down into business units. Individual management teams then ‘have to’ work with the results. HR supports this in various ways. What HR often mentions as a challenge is:

  • managers are not suited to having those interviews
  • privacy is violated by the loss of anonymity (see more here)
  • interviews are difficult, postponed, not completed, not followed up on
  • weak, central overview by HR and management of actions and visible follow-up
  • due to lack of inclusion and of real dialogue, bias creeps into the content and does not bring out what should and can be done.

Managers are not always trained or competent to conduct interviews. Certainly not because it is often about the quality of their own work and the associated poor scores. These bad scores from the employee survey have their possible repercussions on the same managers. This creates an unsafe situation: one in which, moreover, anonymity is no longer guaranteed. This is very strange, because the survey is (by default) anonymous. So why not have interviews? As soon as privacy is violated, employees drop out and the organization loses the power of multi-perspective decision making. No matter how ‘inspiring’ the meeting was in the eyes of the manager and (paid, often external) moderator. You don’t know what you’ve missed and that is a considerable risk for EX/EE and for trust.

The lead time is also considerable. We are told that it usually takes 2 to 7 months before all interviews have been conducted. The power of feedback is that the recipient is able to do something with it visibly, in the short term. In weeks, not months. And finally, you run the risk that, as a central leadership, you do not know exactly what has taken place decentrally, what was said, what was agreed and whether this really represents what is going on and what is needed. You achieve the opposite of what you are aiming for; no higher involvement or enthusiasm.

How about focus groups?

Many employee survey providers promote setting up focus groups, or variants, on their website. In this way, “HR can deepen their understanding of the results and understand why they are there, and how to improve”. The intention is good, the solution is not good in our opinion. The reasons are as follows:

– lack of inclusiveness; if you ignore 90-99% of employees, you run the risk of making decisions that are simply not going to be supported; statistically, your information and any decision you make is just unnecessarily weak

– in terms of content, you are missing something but you don’t know what; what does the rest of the organization say? their collective intelligence and ideas remain untapped.

Do keep in mind the intention: “to deepen the numerical results, and to understand why, and how to improve“. We will work on that in the next case!

 

Case. Philips.

After completing the global, quarterly employee survey, the leadership of one of their continents wants to understand why and how to improve. They want to do this by setting up co-creation with a number of consecutive CircleLytics Dialogues. Philips then selects weak scoring items, which are very important for success. The questions from the survey are now repeated, supplemented with “… Please elaborate on your scores to clarify how to improve.” Employees participate in big numbers and share their thoughts about improvements.

Philips was able to take immediate action after the dialogue had ended. This is because the textual analysis was done directly by the employees themselves. They assign value, meaning and sentiment to the answers of others by scoring and explaining them. The artificial intelligence and other text analyses in CircleLytics complete this work seamlessly and in real time. The dialogue starts on Monday and by Friday afternoon, the results are displayed in slides and actions have been agreed upon. Philips can use the dialogue to quickly uncover direction and improvement potential. Without having to change their worldwide survey process every quarter, because that survey has to stay for the time being.

 

So the dialogue is an extension of the survey?

Yes, you can see it that way. If, for whatever reason, you cannot renew the old employee survey (the survey methodology), then at least ensure that you enter into a dialogue with employees afterwards. The advantages and necessity of the CircleLytics dialogue are the following:

  • online, anonymous, fast and very attractive because they can give open answers
  • scalable so inclusive: everyone relevant to the topic is asked
  • you increase trust and the employees’ direct involvement in the organization
  • they learn from each other’s open answers, score them, and say what is really important.

The dialogue compensates for all the disadvantages of the survey and is the perfect complement. To each their own. The survey collects figures, the dialogue collects interpretation. The survey indicates possible problems, the dialogue puts the potential for improvement concretely on the table. On a silver platter, as one customer recently told us.

Finally, should you ever consider not using a survey method in the future, let the following case inspire you.

Case: Temporary employment agency.

This organization decided to stop using the old method of general employee surveys in the Netherlands. They chose and deployed the CircleLytics Dialogue exclusively to approach all employees with 8 essential questions. They used the same questions as they had used before, but with the addition of “a clear explanation of why you currently see things this way”. The 2nd round of the dialogue yielded towards 1,000,000 additional thought processes with almost 3,000 employees, as they were able to read and assess each other’s anonymous answers. They did so in great numbers. Simply because, according to them, it was “informative”, “surprising” and “just plain fun”.

They could also explain why they scored the answers of others (anonymously) up or down. In their view, it was a rich, motivating way to “help the organization improve”, CHRO told us. Leadership received the ‘normal’ report with numbers, breakdowns, etc., but now also received the qualitative analyses with what the employees considered most and least important. They were able to quickly break down all results to subsidiary organizations so that they could take action. Actions that were put on the table collectively by employees themselves. Actions that come about in co-creation.

One big brain

Collectively, employees are the brain of your organization. Alone, they are just ‘neurons’, but through their cooperation, their openness to each other’s opinions (the ‘synapses’ of your brain), they form that one big brain.

“How can you co-create at a deeper level with people?” is the question posed by Ben Whitter to make human experience at work successful.

Entering into dialogue with your employees is our answer to deepening your current follow-up and increasing and sustaining commitment in the short term. If you are already doing surveys and employee research but want to enter into dialogue afterwards in order to achieve fast, reliable, concrete improvements, or if you just want to stop doing surveys or don’t have any yet. Remember that employees are just like people: they want to contribute and if you take them seriously, they are willing to solve things and improve together.

Contact us today to get started tomorrow.

 

CircleLytics

Royal HaskoningDHV has 5,700 employees worldwide, spread over 30 countries; about half of these employees work in or from the Netherlands. We provide services in the fields of aviation, buildings, energy, industry, infrastructure, maritime, mining, transport, urban and rural development and water.

A works council consisting of 13 members has been established for Royal HaskoningDHV Nederland. Specific committees have been established for each of the Business Lines and for the joint Corporate Groups.

Motive: good advice

We were not specifically looking for new ways to talk to our employees. During a training course on professionalizing the Works Council, Winfried Bouts of the WissemaGroup drew our attention to the CircleLytics tool (at the time still under the name CouncilWise). We are continuously working on the further professionalization of the Works Council and contacts with constituents are an important part of this. The CircleLytics online dialogues enable us to improve our effectiveness in contacting constituents.

Anonymous, broadly applicable and based on equality

In addition to the online dialogues, we send out a Works Council news flash every 6 weeks in which we report on the subjects that the Works Council has been working on. We also have intranet pages with all kinds of information about the Works Council. In addition, we publish the reports of the Works Council meetings and the advice and consent letters on this page. And, we regularly organize on-site constituency meetings and attend advisory group meetings. The committees are also an important link in our contact with the constituents; they collect input from the workplace for their consultations with the Business Line management. The online dialogues are, however, anonymous, everyone from the relevant target group can participate on an equal basis, and they also listen to each other in the 2nd round. This is another level of communication and interaction with the constituency.

How do you apply CircleLytics’ online dialogue?

We try to use the online dialogues once a month to discuss a current theme or a spearhead of the Works Council. Or we choose a theme that has been suggested by employees in previous online dialogues. In other words, with each online dialogue they can draw our attention to subjects that may have a broader impact. We set up this monthly online dialogue among employees in the Netherlands. Or, where necessary or convenient, we launch a specific topic among a certain group of employees (for example, per Business Line). You can also set up online dialogues among all employees and then make all kinds of breakdowns. Because not all employees in the Netherlands speak Dutch, the online dialogues are bilingual: in Dutch and in English.

Royal Haskoningdhv

We share the top five results of the online dialogues in the Works Council Newsflash. We discuss these top five with our management and the relevant persons/units (for ex., the Corporate Group Communications & Brand or Human Resources Management).  The content and timing of the online dialogues is also coordinated in advance with Communications & Brand; we all have our own responsibilities and want to keep each other informed, also because the company conducts surveys among employees.

The results of the online dialogues are discussed during Works Council meetings and consultation meetings with the Executive Board and – if relevant – in the consultation with the Supervisory Board.

 

What do the online dialogues get you?

These online dialogues:

  • will give the Works Council much greater legitimacy in bringing issues to the attention of management and will ensure that there is greater support for the Works Council’s views. The results will help us to have an (even) better discussion with management about the choices we need to make regarding the future of Royal HaskoningDHV.
  • will ensure that the Works Council is better informed of what is going on in the organization.
  • increase employee engagement, both with the organization and the participation process. It also increases inclusiveness within the organization
  • will lead to informed, good conversations with management and HR.

High appreciation of employees

In general, the employees appreciate the tool. This is evident from the high level of participation and the high rating of the tool, which is asked at the end.

We also receive reactions as a result of the online dialogues, which show that topics are being discussed and are starting to become (even) more alive in the organization.

The organization’s potential is surfacing

The results of these online dialogues make the Works Council a fully-fledged discussion partner because we know very well what is going on in the organization. The results also underpin and strengthen our views, giving management a clear idea of what is going on. Furthermore, by using CircleLytics, the potential knowledge present in the organization is much better utilized. Based on the results of the online dialogues, management and the works council can better assess the impact of the choices that are made and, as a result, the decision-making process of the management and works council is strengthened.

And besides: it’s just fun to do!!!

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After becoming a Works Council member, you still want to be able to easily consult your constituents, ie. your colleagues. A tool that is based on data provides a solid foundation for advice from the Works Council to senior management.

We talk to Rachid Adbaili, chairman of the Central Works Council of Unilever and Jacqueline Lafranca, official secretary of the Central Works Council Unilever. Unilever has a Central Works Council in the Netherlands and also a local Works Council at each location in the Netherlands.

“We deploy CircleLytics’ dialogue on a regular basis. Employees elect the members of the (Central) Works Council and we represent them, yet we also find it very important to be able to easily consult them. The results of the dialogue also enable us to substantiate our advice to senior management on the basis of data.”

See the entire interview here, or just read on.

Rapid deployment to reach decisions based on facts

A great example of how quickly you can arrive at data-driven decisions is when our European organization was divided into clusters. We were asked for advice and within two weeks, a dialogue was initiated via CircleLytics with the employees involved. Not only did we ask for their advice anonymously; we also explicitly invited them to write down their comments. And obviously we asked for what the dialogue is known for: weighing and responding to each other’s input in the 2nd round.

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We presented the data collected from the dialogues to management. Management then used this in its internal communication towards the employees. The results were also shared with the management team as input for the renewed organizational structure. In this way, the Supervisory Board also immediately had a good picture of what was really going on in the organization.

Underlying concerns and demonstrable support also emerge

The dialogue not only shows people’s thoughts; it also shows which thoughts are supported and reveals people’s concerns. For example, people who wonder what change will mean for them. This is extremely valuable information for us, and we pass it on to management who can then respond to this.

Practical applicability

We can indicate parameters in CircleLytics and after the second round the results are clearly displayed. For example, you can immediately extract a Top 5 and Bottom 5 and, based on the data, clear graphs and additional substantiation are generated. You can also show certain quotes from people – anonymously – for example to senior management. This measurement will provide a solid foundation for a conversation or advice.

We are very satisfied with the support from the CircleLytics team. Especially in the beginning, you’re still searching for answers and it’s great if you can get help in formulating good questions. We always look at how we can formulate questions in a way that is as neutral as possible and really gets people thinking, without influencing them.

The additional characteristics of the participants, which you build into the dialogue, are also very useful. Once you filter the results by these characteristics (such as department, years of service, age category, region) and distil a top 5, you can be more precise in the advice. We now also include these in the advice.

We chose to do this in our own branding with our own logo, completely separate from Unilever, and with an external tool. We have a high response rate, and our employees really appreciate that we ask for their opinion.

Our advice to colleagues in participation bodies

In an ever-changing environment, CircleLytics is an ideal tool for us to consult our colleagues remotely. We can reach a large group of people online and give quick feedback to HR and management based on data. Previously, consulting consisted of many meetings and you only had a fraction of the input you now have.

The speed and the advice that is proven to be supported by the majority is also a major advantage of the online dialogue. You can expect participation bodies to use such tools more often in order to provide faster feedback with correct data.

Should you be interested in a demo for your management, HR and / or participation body, please contact us.

Since 1 January 2018, Aventurijn, Palier and de Kijvelanden have formed one new organization: Fivoor. Fivoor provides a regional offer of forensic and intensive psychiatric care.

Jeroen Gast, board member at Fivoor: “We chose and are choosing modern, participative leadership and want a top-down and bottom-up approach. In a continuous dialogue we keep in touch with employees regarding various topics in order to maintain a broad support base within the organization. With this goal in mind, we set to work.”

Pieter de Man, HR director explains, “After the merger, the organization was large, geographically dispersed and three different cultures came together. That was a challenge. Yet the ambition was immediately clear: we don’t just want underlying works councils, we want a broad support base and broad participation throughout the organization. Our employees are well-trained professionals, very articulate and they like to share their thoughts, we like to make use of that.”

Based on this ambition, Fivoor started looking for a solution and approach that could support them in the continuous dialogue and connection with their employees. After comparing various participation solutions, they ended up with CircleLytics, because this online dialogue is the only solution with 2 rounds, taking up a few days each time. This ensures that not only dialogue with employees takes place, but also dialogue between employees. Maurik Dippel, CircleLytics Director: “CircleLytics dialogues provide participants with 3 steps: giving your opinion, valuing other opinions, and being allowed to adjust your opinion. It turns out that participants are very open to the opinions of others and learn a lot from them. Of course, they then think more deeply about your question and usually adjust their opinion. Reflection, in other words. Really think and listen better. And because it’s anonymous, hierarchy, time pressure, weird looks, impatience, extra/introversion, working at home or in the office, or who you are just don’t play a role anymore.”

Now, some two years later after commissioning the online dialogue as a tool and strengthening our participatory organizational culture, we look back at the experiences and results for support and employee engagement within Fivoor.

Reina Schot, Works Council chair: “We have set up various digital dialogues within Fivoor. For example, we gather ideas about safety in the workplace from within the organization and then we test them against the employees to find the best possible solutions. But we also use the dialogue to draw our employees’ attention to subjects such as vitality and schedules for New Year’s Eve. This is how we create greater involvement in our decision-making, so that employee participation really takes place together.”

When the topic in the dialogue is close to the employees and they are dealing with it on a daily basis, we see that there is more response, greater involvement and a better substantive dialogue. We can only applaud that. It is then up to us to give proper feedback to the employees and show that their feedback or idea is actually implemented. That way, they feel heard.

Of course, it’s not always a success story. One dialogue was, in retrospect, too broadly formulated in terms of questions; we received less response. We learned from that. How do you design the question? How much space do you give, how much guidance? Do you also add a quantitative scale? Do you repeat the dialogue after a few months? Who do you ask as participants, a team, a department, everyone?

Gast: “We see the digital dialogue as an indispensable fulfilment of our corporate culture and being a good employer. The importance of asking the right questions and properly feeding back results and decisions to employees is a learning process that is still part of our growth.”

Partly because we value our managers and professionals and use this dialogue, we experience high engagement among employees. We ask for feedback, let them choose and together they come up with an explosion of creativity. Schot: “You just don’t get that with a traditional survey anymore. We value their opinion. After all, they know a lot about it and have to deal with all the challenges on a daily basis. We use that response to get to work.”

Gast: “For us, having dialogues are inseparable from modern leadership. Because of the distance and the large number of locations, the content of the dialogue is guaranteed in this digital way. We can now continue to build our organization in a qualitative, engaged way.” Interested in a demonstration of the online dialogue? For example, to follow up on an employee survey and really zoom in? Or to get and keep employees involved in organizational change, and many other applications? As a Works Council, HR, management or jointly?  Then get in touch with Maurik Dippel.

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We use the dialogue to collect the opinion of our constituents

“The dialogue helps us to get the opinions of our constituents and place them where they belong in our organization; with the director, with the teams.”

A Central Works Council wants to talk to its constituents. The challenge within our organization Politie Nederland is that we wanted a representative group within all disciplines to have their say. However, in a large organization with over 65,000 employees, many of whom also work on the street, that’s quite an effort.

Until we deployed the dialogue. The response rate for this tool is high, giving us a representative picture of what is going on within the organization. At the same time, it is also possible to start a dialogue within a certain discipline about subjects that are specifically intended for them.

Ground-breaking success
The dialogue we put out within our organization shortly after New Year’s 2018 brought us immediate success. We felt that much more violence had been used against our employees than the figures showed that had been publicly disclosed. We asked our employees in the dialogue about their experiences and found that many colleagues had not reported the situations involving violence. When we asked why, we received various reasons: from administratively cumbersome to, well, it’s part of the job. We immediately started working on this.

Based on the dialogue, we were able to make a good case for why the numbers were wrong. The results did not remain internal. The influence of the results of the dialogue reached far, even the Lower House. The result is that fireworks bans and tackling violence against emergency service workers are now higher on the priority list and have led to measures.

Giving your opinion safely
The dialogue is fully anonymized, secure and in line with the GDPR and privacy laws. This is a prerequisite if you want to receive honest answers. Employees answer one or a few challenging, focused questions in the first round. In the second round, they respond to statements and ideas from their colleagues, which initiates a conversation. This subsequently result in a ranking of what gets the most support and why, which provides qualitative insights, as the reasoning behind how and why is also addressed.

We get to see the results at group level. Based on predefined criteria such as age group, units and functions, we can filter more insights from the results. This provides interesting and specific information for us, for administrators and for teams. The dialogue can be used by multiple parties.

Not common
It is not common to purchase software. Yet there was no doubt about the need. We first presented it to our own ICT department to keep it in-house, but it turned out to take much more time and money than expected to realize something comparable. The CircleLytics instrument had already proven its strength and the CircleLytics team is a partner who shares ideas and helps refine smart questions.

The dialogue helps us to pick up the opinions of our constituents and put them where they belong in our organization, with the director, with the teams.

Full video with Rob den Besten:

Contact our team if you would like to learn how your employees and organization can benefit from CircleLytics’ online dialogue. You can find more information on the employee participation page.

 

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The works council of Reclassering NL has been working with CircleLytics’ dialogue solution for works councils and employee participation for some time.

  1. What does employee engagement accomplish for you?

More diversity and spread of respondents and their responses. It also supports the dialogue with both the director and the constituents.

  1. Mention a theme or themes as an example of how you deployed CircleLytics, and the resulting benefits.

Fast and direct feedback on the progress of setting up casuistry and intervision for specific groups of employees. This made it possible to quickly identify the regions in which this had not yet got off the ground sufficiently. After 6 months, almost the same repeat question showed that the interventions had delivered results.

  1. Are there other areas imaginable where employee engagement can be used?

Yes, in various domains within and outside the direct role of participation, perception and judgement of management takes place. This is now filtered and takes place almost without details. We would also find this form of dialogue interesting via feedback panels on fixed topics, regular monitoring or in real time during meetings. This is more in line with the ‘bottom-up’ approach promoted.

  1. Why should other organizations work with CircleLytics?

It is a simple but effective way to quickly and concretely collect feedback from (groups of) employees. It is very important to form good perceptions and judgments that result in decision making that is better supported.

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