After becoming a Works Council member, you still want to be able to easily consult your constituents. A tool that is based on data provides a solid foundation for advice from the Works Council to senior management.

We talk to Rachid Adbaili, chairman of the Central Works Council of Unilever and Jacqueline Lafranca, official secretary of the Central Works Council Unilever. Unilever has a Central Works Council in the Netherlands and also a local Works Council at each location in the Netherlands.

“We deploy CircleLytics’ dialogue on a regular basis. Employees elect the members of the (Central) Works Council and we represent the constituents, but we also find it very important to be able to easily consult them. The results of the dialogue also enable us to substantiate our advice to senior management on the basis of data.”

See the entire interview here, or just read on.

Rapid deployment to reach decisions based on facts

A great example of how quickly you can arrive at data-driven decisions is when our European organization was divided into clusters. We were asked for advice and within two weeks, a dialogue was initiated via CircleLytics with the employees involved. Not only did we ask for their advice anonymously; we also explicitly invited them to write down their comments. And obviously we asked for what the dialogue is known for: weighing and responding to each other’s input in the 2nd round.

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We presented the data collected from the dialogues to management. Management then used this in its internal communication towards the employees. The results were also shared with the management team as input for the renewed organizational structure. In this way, the Supervisory Board also immediately had a good picture of what was really going on in the organization.

Underlying concerns and demonstrable support also emerge

The dialogue not only shows people’s thoughts; it also shows which thoughts are supported and reveals people’s concerns. For example, people who wonder what change will mean for them. This is extremely valuable information for us, and we pass it on to management who can then respond to this.

Practical applicability

We can indicate parameters in CircleLytics and after the second round the results are clearly displayed. For example, you can immediately extract a Top 5 and Bottom 5 and, based on the data, clear graphs and additional substantiation are generated. You can also show certain quotes from people – anonymously – for example to senior management. This measurement will provide a solid foundation for a conversation or advice.

We are very satisfied with the support from the CircleLytics team. Especially in the beginning, you’re still searching for answers and it’s great if you can get help in formulating good questions. We always look at how we can formulate questions in a way that is as neutral as possible and really gets people thinking, without influencing them.

The additional characteristics of the participants, which you build into the dialogue, are also very useful. Once you filter the results by these characteristics (such as department, years of service, age category, region) and distil a top 5, you can be more precise in the advice. We now also include these in the advice.

We chose to do this in our own branding with our own logo, completely separate from Unilever, and with an external tool. We have a high response rate, and our employees really appreciate that we ask for their opinion.

Our advice to colleagues in participation bodies

In an ever-changing environment, CircleLytics is an ideal tool for us to consult our constituency remotely. We can reach a large group of people online and give quick feedback to HR and management based on data. Previously, consulting consisted of many meetings and you only had a fraction of the input you now have.

The speed and the advice that is proven to be supported by the majority is also a major advantage of the online dialogue. You can expect participation bodies to use such tools more often in order to provide faster feedback with correct data.

Should you be interested in a demo for your management, HR and / or participation body, please contact us.

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